Product · Loyalty
Loyalty programs owners can actually run
Shopper-facing points are table stakes. Merchant Support Systems focuses on program health, channel fit, and actions for owners and managers — so loyalty is a system, not a theme badge that nobody measures.
Loyalty
Program rules · members · points
Program
Points + perks
1 pt / $1
Members
1,284
↑ Active 90d
Redeemed
9.4k pts
→ 30 days
Recent activity
- Jordan Lee · +120 pts Online order
- Sam Rivera · redeemed 500 In-store
- Alex Chen · enrolled Both channels
Outcomes that matter
If a loyalty feature does not help an owner decide or a manager execute, it is decoration.
Program setup that matches how you sell
Points and rewards designed for online, offline, or both — so you are not stuck with a web-only widget that ignores the counter.
Members and activity you can audit
See who is earning, redeeming, and going quiet. Managers handle day-to-day; owners see whether the program pays for itself.
Health over vanity metrics
AI analysis (demo today) surfaces earn/burn balance, dormant segments, and concrete next actions — not only a member count that looks good in a pitch deck.
Questions owners should answer monthly
Is the program profitable?
Track liability, redemption rates, and whether rewards drive incremental visits — not only sign-ups.
Where are members active?
Online vs offline participation gaps show whether the program is channel-blind or truly omnichannel.
What should we change this month?
Prioritized actions beat a wall of charts: re-engage dormant tiers, fix broken earn rules, promote underused rewards.
What managers do week to week
- Review recent enrollments and large point adjustments
- Spot members with unusual earn/burn patterns
- Keep program rules aligned when catalog channels change
- Hand owners a short health summary — not a raw export
Explore the shell at /app/loyalty and settings roles at /app/settings.
How this differs from tools you may already use
Shopper-facing loyalty apps
Excellent at points UIs, VIP tiers, and referrals on the storefront. MSS complements them by focusing on owner/manager health and multi-channel program truth.
Email/SMS platforms
Best at campaigns and flows. They should not be your only loyalty system of record. MSS aims to answer program health; marketing tools activate segments.
Spreadsheets
Flexible and fragile. Fine for a pilot; painful once a manager and an owner both need the same live picture.
Roadmap snapshot
Now (demo)
- Loyalty program shell
- Member and activity views
- AI demo analysis for loyalty domain
Next
- Auth + owner/manager permissions
- Persistent program rules and ledger
- Shopify member/order hooks
Later
- POS-aware earn/burn
- Deeper segmentation exports
- Live AI on real program metrics
Frequently asked questions
- Can I run loyalty online only?
- Yes. Channel tags still help you plan if you add a store later. Pure DTC brands get program health and AI actions without needing POS on day one.
- Do customers need a separate MSS login?
- The product focus is merchant-side (owners and managers). Customer-facing enrollment UX will align with your storefront and integrations — not force shoppers into a separate portal unless you choose that model.
- How do points liability and accounting work?
- Those controls matter and will mature with the ledger. Early product emphasizes operational visibility; finance-grade liability reporting is a later hardening step.
- Is loyalty free on Starter?
- Pricing is still TBD. Marketing plans list loyalty basics on Starter and deeper seats/channels on Growth — finalize when Stripe billing lands.
Walk the loyalty shell
Demo data is enough to evaluate layout, metrics, and how AI analysis is framed for this domain.